Making a SIT, IT.

Yes the IT-factor is all ready evolving.

Working for Red Bull as one of the smaller Brand Manager gives me a lot of spare time to come up with new Ideas. Ideas that aren’t so much successful as they are passionate and creative.

A SIT way of thinking, Systematic Inventive Thinking. All marketeers normally all ready know this kind of brainstorming. A brief explanation: Give a creative mind an existing product and a lot of limitations and he has to get even more creative if he wants to create a new and innovating product.

Now take the concept of the Red Bull E-shot great product because it gives you a Red Bull (Energy Drink) but smaller. A cool idea and a SIT idea.

A Sit way of thinking with Red Bull.

Primary Parts.

1. Red Bull, 2. Can, 3. Metal.

Secondary Parts
1. Caffeine, 2. Taurine, 3. Water.

Tertiary Parts
1. People, 2. Fridge, 3. Ice

Let’s take a secondary part and make it disappear. Let’s say for instance the Fridge or the Ice part. Now we have nothing to make it cold again. But isn’t there any substance that makes something cold?

Like those Hot Hearths Packages, If you click the metal:

The liquid turns into a hard substance and turns really hot.

Wouldn’t it be cool if you opened a can (same as clicking the metal), your can would be icy cold.

You’ll never need to walk around with ice all the time for a cold beverage.

It’s just inside your can. It would change the concept of sampling free beverages around the world just because IT can.

So people who are scientist and are capable of making something like this please steal my idea and create it.

Seth Godin Inspiring Words

Being remarkable isn’t enough!

Being good at school isn’t good. Because nothing you learned at school is going to help you in your job. Especially not in Marketing.

So what he tries to say is not “Think outside of the box” if the box were the school, but ” Think away  from the box”. What if the box or school don’t exist anymore.

He inspired me to start my own blog this blog Mark It Thing – because you can divide that into 3 little words:

Mark – be Remarkable – the new way of doing things is to be noticeable and get people thinking
It – This used to be McDonalds – Wal-Mart – they all got the It-factor. It WAS It and It WAS a big Hit
Thing – The things that we love, that we are passionate about, the things we talk about.

Another Blog about marketing, That is not IT, because you are being boring.

Boring is the mainstream – So go for the Innovators and Early Adapters. So be aggressive and be creative, do things that no-one feels like doing because one lizard brain (Seth’s words) is telling you be afraid be very afraid.

So I am afraid my blog won’t succeed but at least I did it, I gave It a try!